MINE. my magazine. my way.

In the midst of the collapse of the publishing industry, Time Inc. has come up with a zany idea to keep their readers interested in their publications.

Introducing Mine, a customizable digital magazine that combine reader-selected sections from eight Time Inc. publications. Kinda like the print version of RSS feeds. I chose 5 magazines that I wanted to get clips from but the sucky part is that Time doesn’t really have that many good titles.  But… how they try to score is by truly customizing the “issue” throughout. So, all of the advertisements have bits of your personal information like your name, geographic region, etc. (based on the questionnaire answers you provide when you sign up.)

Here is a screenshot of my 2nd issue and I’m not that impressed. Sorry Time. Maybe Hearst or Conde Nast someone with better content that appeals to me will make my me likey list.

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